| As an NJ Web Development company, we're here for all of your website needs, from Website Design and Development to Custom Web Applications and Microsoft ASP.NET programming including backend databases and professional user interfaces.
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WEB DEVELOPMENT |
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Web development is the foundation of our business. Every company should have a website,
no matter how big or small, and we have been creating websites for large and small
companies for over 8 years now.
Most websites fall into one of 4 categories:
Brochure type website
Otherwise known as a "static" website, this website's primary purpose is to showcase
your company and your services. It might include a company history, service listing
and content, plus maybe a photo gallery, portfolio of work, case studies, contact
page, recent news, and perhaps a few other sections.
The primary purpose of a brochure type website is to showcase your company and drive
the user to your contact page, and then take action, such as filling out your contact
form or sending you an email.
We have designed scores of brochure type websites, take a look at our
Web Design Portfolio and see broad range of websites we've created. Each
one is professional, unique and matches the client's identity and the image they
want to communicate. We've also designed the print material for many of these clients
so that the company's image is cohesive across all mediums.
Database driven website
Having an online database connected to your website makes it dynamic and updateable.
We are not really in the business of "website maintenance". If we have to constantly
update content on your website (and keep charging you for it), we will suggest creating
a database driven management site so that you can update the content yourself, and
not feel "tied" to us every time you want to make a change.
Our management sites are highly professional and easy to use. You shouldn't need
a manual or programming experience to use the management site. You also shouldn't
have to deal with a clunky interface or something that isn't intuitive.
There are 2 main components to the database driven websites we create. The first
is a robust and secure management site, and the second is a dynamic and intuitive
public website.
The Management Site
The management site is not accessible by the public. You create a secure username
and password to access the management site. The different categories here correspond
to the different sections on your public website.
Our management sites are clear and intuitive. They do not require a lot of instructions
or training because we use intelligent layout and functionality. If you are familiar
with browsing the internet and filling out forms and pressing a Save button, then
our management sites should be very easy for you to use effectively.
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To the left is the form for updating a golf towel. Fields shown here are product
number, name, description, price, unit of measure, inventory, threshold, plus 2
images (a thumbnail image and a detail image). The form also allows for adding colors,
sizes, and changing the status.
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The Public Website
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The public website is the site that web visitors will browse to learn about your
business and access your dynamic features. In the case of an ecommerce site, they
will browse your product catalog and add items to their shopping cart.
We are experts in H.C.I., which stands for Human Computer Interaction. This is a
new major in many universities, and it describes the process of how people interact
with computer applications (such as a website). Your website must be intuitive.
It must be completely obvious what the point of the site is and how to navigate
and how to use the shopping cart or sign up for the newsletter or enter their address
or search for things. You might have the coolest functionality around, but if it's
not in the user's immediate view or their eye is being drawn to your flash animation,
they will miss the point and go somewhere else.
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To the right is the product page for the golf towel. The page is intuitive and the
user's eye naturally focuses on the price and the 'Add to Bag' button.
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Ecommerce website
If you want to sell products online, you need an ecommerce website. There are many
ecommerce solutions out there, and it can be a daunting task to determine which
solution is right for you. Most of our ecommerce clients come to us because they
already have an ecommerce solution that they are unhappy with because it is not
flexible enough to handle certain business rules.
Our ecommerce solutions are completely customized to fit your business. They are
also built in a modular fashion, so that the site can grow with you as you need
more features added.
Also, be sure to check out our Web Development
projects to see some examples of our exclusive "Yahoo Hybrid" technology.
This is for clients with an existing Yahoo store that need more flexibility and
an easier way to manage their product catalog. It also allows for other database
driven features that can be developed using ASP.NET instead of Yahoo's proprietary
platform.
Custom web application
There's nothing like a custom web application to run your business. If you are currently
using Microsoft Excel and/or Microsoft Access to run your business, you might be
experiencing the problems that most of our existing clients were experiencing before
we built a custom web application for them.
A custom web application has the following benefits:
- Centralized and reliable data storage
- No client software to purchase and keep upgrading year after year
- Familiar interface to all employees
- Multiple security options to keep your application safe and secure.
- Multiple hosting options, either on your own server or on our servers
- Completely custom features and functionality. If you can dream it, we can build
it
Our senior web developers are also business analysts, so they can analyze your business
and help design the perfect application for your business. We are also highly experienced
in user interface design, and we can create an interface that is easy to use and
intuitive.
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Contact us today and speak directly with one of our
Web Development Experts.
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