Client : Kenneth Cole Reaction
Location : New York
Project URL : http://www.reaction.com
The Kenneth Cole Reaction website is a custom responsive site with complex animations and interactive features. One of the main challenges in building the site was implementing smooth transitions, intelligent caching, and excellent speed despite some very large images while maintaining cross browser compatibility.
One of the most interesting features of the site is the lookbook. Users have the ability to scroll through the lookbook and check out all the latest styles. The scrolling animations are intelligent enough to detect the size of the viewport and make sure the lookbook functions the same way regardless of browser, screen size, or mobile device.